San Francisco Successfully Defends Multi-Million Annual Tobacco Tax in Court.

Discarded cigarette butts require significant city resources to clean up from sidewalks, parks, and waterways. San Francisco city officials decided to act—and believed that the tobacco industry should be held responsible for the end of life and recovery of their products 

Litterati worked with the city to study multiple representative areas of the city and document  with auditable & verifiable method how much of the city litter was from the tobacco industry and more relevantly how many cigarette butts.

Based on the data, the court not only ruled in favor of the new cigarette sales tax that the tobacco industry had legally contested, they actually ruled to double the size of the initial tax.

This money was then allocated to help clean the streets and increase consumer awareness about the impact cigarette butts have across the city and in the nearby Bay.